Singles Day: The world’s largest online shopping event — now powered by livestreaming
For all the single people, did you know that there’s a holiday for you? The 11.11 festival or Singles’ Day is celebrated in China and has become known as the largest online sho
Top 5 social media mistakes that brands make (and how to avoid them)
With a myriad of choices in the market, it is no longer enough for brands to simply advertise their products and services on social media. It was reported that when consumers
What is Influencer Marketing and why do brands need to include this?
How often do you find yourself scrolling through Instagram and see a sponsored post from someone you follow? It is no surprise that many of our social media feeds today are f
What is the difference between branding, marketing, and communications?
Whether you’re in the industry or not, the terms branding, marketing, and communications get used quite often — most times interchangeably. However, each of these busines
Using 3 key social media platforms to reach the Chinese audience
How much more could your business grow by connecting with the Chinese-speaking market? WIth more Hong Kong and mainland China residents moving to North American cities, is your bra
Top 3 Tips to get you ready for a Product Shoot Day
Our key advice to best help you prepare for that successful product photo or video shoot — whether it's for your own brand or for a client.