Marketing vs Sales: Understanding the 5 key differences for business success
For many brands and organizations, the end goal is to sell. And while the objective is clear — the path to get there can often be confused as to what falls under marketing, and w
Tourism insight: A comparison in how Western and Chinese people travel
With the Chinese tourism market currently one of the largest outbound demographic, it’s no surprise that Chinese tourists are everywhere. However, this was not always the case.&n
Key cultural marketing campaigns to include in your 2023 calendar
In the marketing world, there are key dates circled each year in the calendar, whether its major holidays that drive large conversions or industry-related days for special campaign
Which Chinese social media platforms are best for brands? Here’s the top 4 to use in 2023
Where are the Chinese consumers? That’s the million dollar question for brands looking to reach the world’s largest population and building out a strong Chinese marketing strat
Asking ChatGPT: How will AI tools impact marketing in 2023?
By now, ChatGPT and other AI writing tools and content generators have been all the rage to start 2023. And it’s no surprise — considering how effective, efficient, and enjoyab
Lunar New Year 2023: A look at 7 brands’ unique marketing campaigns
Let's take a look at what unique approaches brands are taking with their 2023 Lunar New Year marketing campaigns.
Top 4 unique Chinese New Year marketing ideas for 2023
By now, brands in North America know they have to embrace Lunar and Chinese New Year into their marketing efforts – considering how it remains one of the most important celebrati
What is content marketing? 6 reasons to use content in your strategy
As Bill Gates once said, content is king. And based on a recent SEMRush survey where more than 90% of businesses use a content marketing strategy, it’s a clear testament to this
The Instagram of China — here’s why brands should be on Little Red Book (Xiaohongshu)
Instagram has been a critical platform for branding and marketing on a global scale, but did you know there’s a similar social media app for Chinese users? Little Red Book — or
5 Chinese marketing tips for businesses in North America
Since 2013, one of every 10 new immigrants to Canada have come from China. That kind of growth has seen those of Chinese heritage make up 4.7% of the population in Canada, ac