By now, ChatGPT and other AI writing tools and content generators have been all the rage to start 2023. And it’s no surprise — considering how effective, efficient, and enjoyable it is to use. In the marketing and communications field, this can prove to be both a terrific and thorny tool. On one hand
Let's take a look at what unique approaches brands are taking with their 2023 Lunar New Year marketing campaigns.
As we enter 2023 full of ambition, passion, and reflection, Sageus Collective had the pleasure to showcase its recent storytelling event and to highlight a need for cultural gathering. As we look back on Sageus Storytelling’s “Journey of Awakening” — the awakening highlights enlightenment, with
By now, brands in North America know they have to embrace Lunar and Chinese New Year into their marketing efforts – considering how it remains one of the most important celebrations for Chinese people. It is a time where many come together to celebrate the start of a new year, enjoy good food, and spen
As Bill Gates once said, content is king. And based on a recent SEMRush survey where more than 90% of businesses use a content marketing strategy, it’s a clear testament to this famous quote. With the content marketing landscape constantly evolving, it can be overwhelming to decide where to even