Cross-cultural myths: Exploring 3 common Chinese Canadian stereotypes
In a country widely known for its multicultural society that embraces diversity, the Chinese community makes up a significant part of the Canadian population, as one of the largest ethnic groups in Canada. With Chinese immigration in Canada starting as early as the 1800s — Chinese people ha
Creating a ripple effect from Business in Vancouver’s Forty Under 40 award
A forerunner shapes A creator builds And a leader empowers In recognition of her leadership and business excellence, Sageus Collective Founder and CEO Yajing (ChiChi) Wang was recently honoured with the Business in Vancouver’s Forty Under 40 award! As a recipient herself, ChiChi was thrilled to b
Unlocking the power of email marketing: 5 reasons why all brands need to use it
Over the years, the marketing landscape has seen a tremendous shift away from traditional methods. With the rise of new digital marketing channels such as social media, marketers have had to adapt to constant platform changes, trends, and algorithms. However, one marketing strategy continues
Marketing vs Sales: Understanding the 5 key differences for business success
For many brands and organizations, the end goal is to sell. And while the objective is clear — the path to get there can often be confused as to what falls under marketing, and what is considered sales. Conversions can be defined as driving leads or email subscriptions, but at the bottom of that funnel
Tourism insight: A comparison in how Western and Chinese people travel
With the Chinese tourism market currently one of the largest outbound demographic, it’s no surprise that Chinese tourists are everywhere. However, this was not always the case. In the past decade, China saw rapid economic development which led to the emergence of an affluent middle class. These a