What is content marketing? 6 reasons to use content in your strategy
As Bill Gates once said, content is king. And based on a recent SEMRush survey where more than 90% of businesses use a content marketing strategy, it’s a clear testament to this
The Instagram of China — here’s why brands should be on Little Red Book (Xiaohongshu)
Instagram has been a critical platform for branding and marketing on a global scale, but did you know there’s a similar social media app for Chinese users? Little Red Book — or
5 Chinese marketing tips for businesses in North America
Since 2013, one of every 10 new immigrants to Canada have come from China. That kind of growth has seen those of Chinese heritage make up 4.7% of the population in Canada, ac