With the Chinese tourism market currently one of the largest outbound demographic, it’s no surprise that Chinese tourists are everywhere. However, this was not always the case.&n
In the marketing world, there are key dates circled each year in the calendar, whether its major holidays that drive large conversions or industry-related days for special campaign
Where are the Chinese consumers? That’s the million dollar question for brands looking to reach the world’s largest population and building out a strong Chinese marketing strat
Let's take a look at what unique approaches brands are taking with their 2023 Lunar New Year marketing campaigns.
By now, brands in North America know they have to embrace Lunar and Chinese New Year into their marketing efforts – considering how it remains one of the most important celebrati