Top 4 unique Chinese New Year marketing ideas for 2023
By now, brands in North America know they have to embrace Lunar and Chinese New Year into their marketing efforts – considering how it remains one of the most important celebrati
What is content marketing? 6 reasons to use content in your strategy
As Bill Gates once said, content is king. And based on a recent SEMRush survey where more than 90% of businesses use a content marketing strategy, it’s a clear testament to this
The Instagram of China — here’s why brands should be on Little Red Book (Xiaohongshu)
Instagram has been a critical platform for branding and marketing on a global scale, but did you know there’s a similar social media app for Chinese users? Little Red Book — or
5 Chinese marketing tips for businesses in North America
Since 2013, one of every 10 new immigrants to Canada have come from China. That kind of growth has seen those of Chinese heritage make up 4.7% of the population in Canada, ac
Singles Day: The world’s largest online shopping event — now powered by livestreaming
For all the single people, did you know that there’s a holiday for you? The 11.11 festival or Singles’ Day is celebrated in China and has become known as the largest online sho
Top 5 social media mistakes that brands make (and how to avoid them)
With a myriad of choices in the market, it is no longer enough for brands to simply advertise their products and services on social media. It was reported that when consumers
What is Influencer Marketing and why do brands need to include this?
How often do you find yourself scrolling through Instagram and see a sponsored post from someone you follow? It is no surprise that many of our social media feeds today are f
Cheering on the Vancouver Whitecaps and connecting with the community
What a fun evening it was! As part of our continued journey with the Vancouver Whitecaps to connect more with those in the local Chinese community, we were honoured to be able to c
What is the difference between branding, marketing, and communications?
Whether you’re in the industry or not, the terms branding, marketing, and communications get used quite often — most times interchangeably. However, each of these busines
Sageus Collective Celebrates Canadian Multiculturalism Day
As a brand strategy and marketing agency connecting North American and Chinese communities, Sageus Strategy + Digital focuses on growth and impact with a global reach. With Canadia