Cross-cultural myths: Exploring 3 common Chinese Canadian stereotypes
In a country widely known for its multicultural society that embraces diversity, the Chinese community makes up a significant part of the Canadian population, as one of the largest
Creating a ripple effect from Business in Vancouver’s Forty Under 40 award
A forerunner shapes A creator builds And a leader empowers In recognition of her leadership and business excellence, Sageus Collective Founder and CEO Yajing (ChiChi) Wang was rece
Unlocking the power of email marketing: 5 reasons why all brands need to use it
Over the years, the marketing landscape has seen a tremendous shift away from traditional methods. With the rise of new digital marketing channels such as social media, marketers h
Marketing vs Sales: Understanding the 5 key differences for business success
For many brands and organizations, the end goal is to sell. And while the objective is clear — the path to get there can often be confused as to what falls under marketing, and w
Tourism insight: A comparison in how Western and Chinese people travel
With the Chinese tourism market currently one of the largest outbound demographic, it’s no surprise that Chinese tourists are everywhere. However, this was not always the case.&n
Key cultural marketing campaigns to include in your 2023 calendar
In the marketing world, there are key dates circled each year in the calendar, whether its major holidays that drive large conversions or industry-related days for special campaign
Which Chinese social media platforms are best for brands? Here’s the top 4 to use in 2023
Where are the Chinese consumers? That’s the million dollar question for brands looking to reach the world’s largest population and building out a strong Chinese marketing strat
Asking ChatGPT: How will AI tools impact marketing in 2023?
By now, ChatGPT and other AI writing tools and content generators have been all the rage to start 2023. And it’s no surprise — considering how effective, efficient, and enjoyab
Lunar New Year 2023: A look at 7 brands’ unique marketing campaigns
Let's take a look at what unique approaches brands are taking with their 2023 Lunar New Year marketing campaigns.
Cultivating community through Sageus Storytelling event
As we enter 2023 full of ambition, passion, and reflection, Sageus Collective had the pleasure to showcase its recent storytelling event and to highlight a need for cultural gather