Asking ChatGPT: How will AI tools impact marketing in 2023?

By now, ChatGPT and other AI writing tools and content generators have been all the rage to start 2023. And it’s no surprise — considering how effective, efficient, and enjoyable it is to use.

In the marketing and communications field, this can prove to be both a terrific and thorny tool. On one hand, the capabilities and speed of research and content development is extraordinary. On the other, this type of resource has the potential to promote laziness, errors, and a lack of creativity.

But let’s ask the language model platform itself. We wanted in on the fun, providing a simple prompt: “Write me a blog on how ChatGPT will impact marketing for brands in 2023.”

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“How will ChatGPT impact marketing for brands?”

In 2023, ChatGPT and other advanced language models will have a profound impact on the way brands approach marketing. With the ability to understand natural language, generate responses in real-time, and analyze large amounts of data, ChatGPT will be a valuable tool for any brand looking to stay ahead of the curve and connect with its target audience.

One of the most significant ways ChatGPT will impact marketing is by helping brands create more personalized and targeted content. With the ability to understand the intent of a user, ChatGPT can help brands create content that is tailored to specific demographics and customer segments. This will allow brands to connect with their target audience on a deeper level and ultimately drive more conversions and sales.

Another way ChatGPT will impact marketing is by allowing brands to create more engaging and interactive content. With the ability to understand natural language and generate responses in real-time, ChatGPT can be integrated into chatbots and other interactive features on a brand’s website. This will allow customers to have a more personalized and engaging experience with a brand, which can lead to increased customer loyalty and retention.

ChatGPT will also impact marketing by allowing brands to quickly produce a high volume of content. With the ability to generate written content in a matter of minutes, ChatGPT will help brands save time and resources when it comes to creating blog posts, social media posts, and other written materials. This will allow brands to publish more content on a regular basis, which is crucial for staying relevant and building a strong online presence.

Overall, ChatGPT and other advanced language models will have a significant impact on the way brands approach marketing in 2023. With the ability to create more personalized and targeted content, enhance customer engagement, and quickly produce a high volume of content, ChatGPT will be a valuable tool for any brand looking to stay ahead of the curve and connect with its target audience.

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That writeup took about 20 to 30 seconds to generate. Simply stunning. And taking a look through the content that was provided, it’s easy to see that the information is there, the structure is there, and the overall grammar is there.

While it can read somewhat bland, tools like ChatGPT certainly help in developing foundational blog and digital content, depending on its purpose.

But to add engaging content with creative elements, there still requires a human touch to edit, revise, and incorporate.

For marketing agencies or entrepreneurs needing to develop content on a consistent basis, the time-saving element of this tool will do wonders. Just watch out for the downfalls of automated tools — while making sure to add in your own creative and insightful human voice to the final piece.

With more than two decades of combined experiences working alongside global brands and organizations, Sageus Strategy + Digital focuses on getting to know your business, and help you connect with your audience.

Headquartered in Canada, and committed to making a global, cross-cultural, sustainable impact — we’re your one-stop firm for cultivation and growth, in all areas of branding and marketing. 

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