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Wanson Group

Since 1995, Wanson Group has contributed significant investments to the community with their development projects and growing portfolio.

From defining their company message, to creating a new website, to managing their online presence, we have fostered a long relationship with the real estate development group to generate added awareness and digital presence.

Journey with Wanson Group includes:

  • Led the revamp of the new website, including content, photography direction, key messaging, tagline, and designs.
  • Created a long-term social media plan from scratch, with content related to current trends from the industry and community.
  • Oversee overall social media strategy and execution, including planning, creating content calendars for Instagram, Facebook, and LinkedIn, drafting captions based on project info, creating design templates, sourcing images online, researching local initiatives to highlight, reviewing analytics, and preparing reports.
  • Arranged photoshoot campaign for workplace lifestyle shots, and internal corporate headshots.
  • Created and manage media page (blog) with updates, announcements, and industry news, this includes showcasing the client’s project progress, community engagement, achievements, press coverage, and overall brand content.
  • Consult on communication and messaging initiatives for company and projects, as needed.

Results:

  • Average engagement rate of 33% on Instagram account through the first year, while building their audience through three platforms.
  • Social media content developed for Instagram, Facebook, and LinkedIn, increasing to +95.8% in Facebook reach and +23% in Instagram reach.
  • Developed an overall consistency with brand design and external communication process through social media, and website blog platform.
  • Aligned content ideas and communication with community events and / or key marketing dates.
Location:
Canada
Date:
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